Paid Family Leave for Mothers Social Media Toolkit

Social Media Post #1

Facebook Social Media Post #1

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Mothers Make Memories that Last Forever.”

Moms make memories that last forever. ✨

When welcoming a new child, @CaliforniaEDD’s Paid Family Leave (PFL) helps you bond—without added financial stress.

New mom Dara Y. shared:

"PFL played a big role in supplementing, not just mine, but also my husband’s income while we were off work, bonding with our children. We are extremely grateful for the time that we had off."

Learn how Paid Family Leave helps moms like you at edd.ca.gov/Mothers.

Instagram Social Media Post #1

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. Beneath the photos is the EDD logo and a slogan reading “Mothers Make Memories that Last Forever.”

Moms make memories that last forever. ✨

When welcoming a new child, @CA_EDD’s Paid Family Leave (PFL) helps you bond—without added financial stress.

New mom Dara Y. shared:

"PFL played a big role in supplementing, not just mine, but also my husband’s income while we were off work, bonding with our children. We are extremely grateful for the time that we had off."

Learn how Paid Family Leave helps moms like you at edd.ca.gov/Mothers.

X (Twitter) Social Media Post #1

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Mothers Make Memories that Last Forever.”

.@CA_EDD's Paid Family Leave supports bonding time for moms:

"[It] played a big role in supplementing, not just mine, but also my husband’s income while we were off work, bonding with our children. We are extremely grateful.” — Dara Y., new mom

🔗 edd.ca.gov/Mothers

LinkedIn Social Media Post #1

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Mothers Make Memories that Last Forever.”

Moms make memories that last forever. ✨

When welcoming a new child, @Employment Development Department’s Paid Family Leave (PFL) helps you bond—without added financial stress.

New mom Dara Y. shared:

"PFL played a big role in supplementing, not just mine, but also my husband’s income while we were off work, bonding with our children. We are extremely grateful for the time that we had off."

Learn how Paid Family Leave helps moms like you at edd.ca.gov/Mothers.

Social Media Post #2

Facebook Social Media Post #2

Option 1

Recommended alt text:

A mother embracing and kissing her baby on the forehead. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 2

A mother playing with her baby lying on its back. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother playing with her baby lying on its back. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 3

A mother sitting back in chair holding her sleeping baby. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Moms and moms-to-be, we celebrate you. 💐

You make memories that last forever.

Welcoming a new child through birth, adoption, or foster parenting? @CaliforniaEDD’s Paid Family Leave is here for you.

It provides financial support so you can bond with your child. Because you deserve it.

Paid Family Leave benefits help you be there for the moments that matter most.

Learn more: edd.ca.gov/Mothers

Instagram Social Media Post #2

Option 1

Recommended alt text:

A mother embracing and kissing her baby on the forehead. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 2

A mother playing with her baby lying on its back. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother playing with her baby lying on its back. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 3

A mother sitting back in chair holding her sleeping baby. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Moms and moms-to-be, we celebrate you. 💐

You make memories that last forever.

Welcoming a new child through birth, adoption, or foster parenting? @CA_EDD’s Paid Family Leave is here for you.

It provides financial support so you can bond with your child. Because you deserve it.

Paid Family Leave benefits help you be there for the moments that matter most.

Learn more: edd.ca.gov/Mothers

X (Twitter) Social Media Post #2

Option 1

Recommended alt text:

A mother embracing and kissing her baby on the forehead. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 2

A mother playing with her baby lying on its back. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother playing with her baby lying on its back. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 3

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Moms and moms-to-be, we celebrate you. 💐

You make the memories that last forever.

Welcoming a new child through birth, adoption, or foster parenting? @CA_EDD’s Paid Family Leave is here for you.

It helps you take time to bond, without losing income.

Learn more: edd.ca.gov/Mothers

LinkedIn Social Media Post #2

Option 1

Recommended alt text:

A mother embracing and kissing her baby on the forehead. Under the photo is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 2

Recommended alt text:

A mother playing with her baby lying on its back. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Option 3

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Recommended alt text:

A mother sitting back in chair holding her sleeping baby. To the left is the EDD logo and a slogan reading “Happy Mother’s Day! Mothers Make Memories that Last Forever.”

Moms and moms-to-be, we celebrate you. 💐

You make memories that last forever.

Welcoming a new child through birth, adoption, or foster parenting? @Employment Development Department’s Paid Family Leave is here for you.

It provides financial support so you can bond with your child. Because you deserve it.

Paid Family Leave benefits help you be there for the moments that matter most.

Learn more: edd.ca.gov/Mothers

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