Writing Guide

Our brand is more than a logo or tagline — it’s how easily people connect with and understand our programs and resources. And that starts with plain language.

Plain language helps us transform the way government communicates with the public and with each other. These guidelines are here to remind you of plain language strategies and concepts. As you use this, focus on two or three strategies at a time. Eventually, all strategies will become second nature with practice. You’ve got this!