EDD Brand Manual

We are your EDD. We’ll help you get there.

EDD Brand Manual

We are your EDD. We’ll help you get there.

Welcome! This guide helps explain how we present ourselves as an organization, especially to the public.

It includes helpful tips and rules for things like our logo, colors, fonts, and how we talk and write. Following these helps make sure everything we share looks and sounds like it's coming from the same place. It tells our story and shows who we are as a Department.

We’ve broken the guide into two parts.

Writing Guide - How to write clearly and respectfully with our customers in mind.

Visual Guide - How to use our logo, colors, and other design elements the right way, so everything looks consistent.

Use this guide to help keep our communication strong, clear, and connected.


EDD owns all trademarks, including the logo. By viewing this page, you agree not to use the name, logo, or materials without approval. EDD may take away permission at any time.

Writing Guide Visual Guide

Questions? Contact the Strategic Communications Division.

Our brand is more than a logo or tagline — it helps people recognize and connect with us. Following the clear and consistent brand in this manual helps our customers because it: 

  • Makes it easier for people to recognize, understand, and use our programs and services.
  • Builds trust. 
  • Shows we’re a reliable, supportive resource.

A strong, unified brand isn’t just good design — it’s good for us and our customers. It helps us reach our goals and ensure Californians know they can count on the EDD when they need us the most.

Thank you for all the work you are doing to continuously improve EDD and help people across California! 

Nancy Farias
Director