Story Tone

When you turn to us, we have a program that can help you reach your goals. From time to bond with your newborn, some cushion to find a job after being laid off, the resources to focus on your recovery after being injured, to the guidance and support that can help you manage a successful business in California.

 

  Slogan
  The support you need, when you need it most.

  Tagline
  Your EDD. We’ll help you get there.

  Brand Tone
  The Coach

 

The Coach

We believe the opportunity for a better tomorrow exists, even when our customers can’t see it for themselves. We make emotional connections with Californians in the voice and tone of a Coach. The Coach believes there’s an opportunity for a better tomorrow, even when our customers can’t see it for themselves.

Coaches make emotional connections because they are-

• Supportive and encouraging.
• Knowledgeable in their field and when they share that knowledge, they develop trust.
• Good communicators, and even better listeners.
• Not afraid to show real empathy and humanity to those who need their support.

Coaches understand the value of taking personal responsibility. They don’t overpromise. But they do provide the support that allows the possibilities to succeed.

By telling our story in the tone of voice of a Coach, we show our customers we are here for them. We are here to support them, when they need it most.