Our brand is more than a logo or tagline — it’s how people recognize and connect with us. It tells our story and shows who we are as a Department.

A clear and consistent brand helps us feel approachable and familiar, like a trusted partner. When our materials — from our website, forms, and emails to social media posts — look, sound, and feel like they’re coming from the same place, it reassures people. It shows we’re here to help when they need us most.

By following clear branding standards that meet the Department’s customer-centric goals, branding, and plain language goals, we:

• Make it easier for people to recognize, understand, and use our programs and services.
• Build trust with the public and those we serve.
• Show we’re a reliable, supportive resource.

A strong, unified brand isn’t just good design — it’s good for us and our customers.

It helps us reach our goals and ensures Californians know they can count on the EDD when they need us the most.

Nancy Farias
Director

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